01-14-09: The North American International Auto Show is once again appropriately presented in The Motor City of Detroit, Michigan. We here at TheMustangNews have been honored to be a part of it. This city steeped in automotive history never disappoints the avid automobile enthusiast.
Weather with record high temperatures or 20 degrees with a snow falling at a mind boggling rate, Detroit still shimmers with excitement and the promise of exciting new tomorrows. Tomorrows filled with glossy paint, rich leathers, sensible ideas, raw horsepower, or the utmost in anything that makes you tick.
Detroit never runs out of ideas...never runs out of motivations...and never runs out of the stuff that dreams are made of for American Car Lover.
Ford Motor Company is one of the most pronounced examples of all of the above. After having what seems like an insurmountable stream of disappointments laid at their feet in recent years, after attending a mere 30 minute press conference, they manage to exude feelings of hope and encouragement from even the most skeptical of audience.
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Maybe it's the way Alan Mulally speaks with such certainty and grace under pressure, exuding a confidence that lets you believe it will all be ok...somehow. Maybe it's the way Mark Fields makes the viewer feel as if they are part of something momentous. As if for some reason he is including you in on some amazing new secret that is going to save the universe...or at least the Automotive World as we know it. Maybe it's the way Carroll Shelby shows up with such grace at these events. Always the gentleman, always the racer, always the hero to so many. Much as Mr. Shelby is an icon beyond compare...so is Ford Motor Company and all it stands for.
Their versatility is obvious as the press conference moves forward. From the introduction of the new 2010 Ford Fiesta with it's electrifying green paint that says "HEY....PAY ATTENTION...I'M IMPORTANT" to the screaming tires of the 2010 Ford Shelby GT-500 Duo...that don't need to say anything...to the beautifully executed 2010 Ford Taurus that is sure to be a real player in the large sedan marketplace.
The list of accolades bestowed on Ford are lengthy. Their revolutionary Sync technology received the Automotive Excellence Award by Popular Mechanics. The European Ford Mondeo was named Car of the Year by the Irish Motoring Writers Association, and the Russian Motoring Media. Ford has the most NHTSA 5-star awards in the USA, Automotive “Best Buys” by Automobile Digest, The F-150 with Motor Trend Truck of the year, and although we can't list the over 200 awards Ford has received, we can congratulate them with them all...including their most recent...the 2009 North American Truck of the Year for the F-150.
Why does it matter what the Russian Motoring association thinks, you may ask? Why does it need to be included in this article that the Ford Focus was named best hatchback of 2008 by mobile motor Indonesia and Grand Prix group Bangkok, or Green Car of The Year by a group in the U.K? It is important, because Ford has earned these awards because they are a major presence in the global marketplace. They receive criticism on a daily basis from just about everywhere they turn. We think you should also be aware of all the praise that is bestowed on them as well....200 times and counting.
