Motorcraft Quik Lane & Tire Centers continue sponsorship.
02-04-09: Along with sponsoring the No. 21 Ford Fusion in NASCAR and Tasca Racing Shelby Mustang funny car, FCSD brings a very aggressive brand awareness campaign with a significant trackside presence at selected NHRA events in the form of the Motorcraft/Quick Lane “Racing Experience.” The display spreads out over half a football field and allows race fans to connect with Motorcraft, Quick Lane and Ford Custom Accessories in a unique way.
Visitors can sign up to race virtual dragsters, compete against the clock while changing tires and oil filters, and spin the Ford Custom Accessories wheel for a chance to win valuable prizes. Fans can also pick up Motorcraft and Ford Custom Accessories brochures and branded merchandise. Fans will also have the opportunity to register to win a two-year lease of a 2010 Ford Mustang GT with Ford Racing Performance Parts and Custom Accessories installed. Motorcraft and Quick Lane representatives will be offering up plenty of other free giveaways, including discount coupons for Motorcraft products and services at local Quick Lane® Tire & Auto Centers.
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The NHRA marketing initiative complements FCSD’s sponsorship of the Wood Brothers’ No. 21 Ford Fusion in NASCAR’s Sprint Cup Series in 2009. The two series enjoy very little crossover in their fan base, with statistics showing that less than 12 percent of NASCAR fans follow NHRA racing.
“There are more than 100 million combined fans of NASCAR and NHRA,” said Hazel. “The Motorcraft brand still resonates with race fans. We had an overwhelming response from the fans during the 2008 season and we look forward to being on-track and in the midway again this season.”
2009 Motorcraft/Quick Lane “Racing Experience” Display Schedule
